Cup 2018 Press Release Document
International Gay Rugby has unveiled its new branding
to coincide with the launch of the Bingham Cup logo
for Amsterdam 2018.
The design, created by Nathan Hagan of the Washington
Scandals came first in a recent vote by the IGR member
clubs after the Trustees asked the membership for
feedback on three potential new brands. Nathan's winning
design was enhanced to produce our vibrant new logomark,
formed by the coming together of four twisting coloured
bands, which were created to symbolise the energy
of the game of rugby, as well as offering a nod to
the rainbow flag associated with the LGBT community.
The logomark will be used across all three of the
IGR brands, each with its own, unique colour scheme.
IGR will be represented in shades of blue, a colour
associated with depth and stability. IGRC is depicted
in strong, vivid tones to represent the dynamic, warm
nature of IGR's social media channels. The Bingham
Cup logomark will be the only brand identity that
will change from tournament to tournament, with its
current incarnation - designed by Frans Verschuren
and his team from the Lowlanders – featuring
the red and black of the city’s coat of arms,
shocking pink to represent a vibrant gay community,
and orange, the national colour of the Netherlands.
These are also accompanied by three St. Andrew crosses,
the symbol of the city of Amsterdam itself, which
also feature in the coat of arms of Amstelveen, where
the tournament takes place.
Full guidelines about using of the new IGR branding
on your website, letter heads etc. will be made available
very soon. In the meantime, all enquiries regarding
the use of the logomark should be directed to IGR
Vice Chair, Adam Wide at email@example.com.
Bingham Cup 2018
Press Release Document